Hey friends,

Let’s start with a weird truth: People don’t fall for things because they’re true. They fall for things because they’re plausible.

That’s the dark magic of deception — it doesn’t need to be airtight, or flawless, or even particularly clever. It just needs to feel true enough. Something your brain can accept without asking too many questions.

Welcome to the Plausibility Effect — the sneaky cognitive glitch that powers scams, fuels misinformation, and makes even the dumbest conspiracies stubbornly sticky.

Want to check out the print version? You can ⁠get here as a LinkedIn newsletter⁠. Or you can subscribe to the email version on my website: ⁠https://TheDeceptionProject.com⁠

Anything you'd like me to cover in a future edition?

Stay sharp,

— Perry

hello [at] 8thLayerMedia [dot] com

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249 Friday Rant: Smile