Big Take The Kindbody Story: E4, Fertility Care, Meet Sales Targets
Sep 26, 2025
In this insightful discussion, Elizabeth, a fertility patient, and Lacey Mickelson, who faced traumatic IVF experiences, share their stories seeking care at Kindbody. Elizabeth recounts being steered toward expensive IVF when she wanted less invasive options. Lacey reveals the pain of an unnecessary biopsy and her frustration with billing issues. Both highlight the pressures of company quotas influencing medical decisions. Ultimately, Lacey celebrates the birth of her son, shedding light on the complexities and ethical concerns within fertility care.
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Quick Access Turned Suspect
- Elizabeth went to Kindbody after months of trying and quick access felt like a relief.
- She later questioned whether she was steered toward IVF because it was the clinic's most lucrative procedure.
Retrieval Quotas Drive Revenue Focus
- Kindbody ranked doctors by monthly egg retrievals and set a benchmark of 23 retrievals.
- That metric directly incentivized more IVF retrievals, since retrievals generate most cycle revenue.
Missed Calls During Critical Timing
- Elizabeth tried Clomid and IUI before finally doing IVF and paid about $6,000 out of pocket for a Kindbody cycle.
- She experienced chaotic scheduling and poor phone access during a critical medication window.