Choosing to Try: Starting Fertility Care

Kindbody implements quotas requiring doctors to perform more lucrative procedures, internal company documents show. In Episode 4 of IVF Disrupted: The Kindbody Story, patients report being pushed toward expensive IVF cycles and questionable add-ons.

Bloomberg’s Jackie Davalos investigates how financial pressure drove medical decisions at the struggling fertility chain—including one woman's painful and seemingly unnecessary procedure that would leave her questioning everything.

Read more: IVF Disrupted: The Kindbody Story

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