The Real Reel cover image

The Real Reel

Rebranding and Breaking Out of the “Influencer Mold,” With Sarah Baus

Sep 11, 2023
46:42

Episode 230: This week, Nat's sitting down with a woman who seemingly does it all. We're talking about someone who has a chemistry degree, worked at a research lab right out of college, was a retail manager, was an assistant to a marketing freelancer, and is now a content creator with over 600,000 followers on TikTok, Sarah Baus! Sarah takes us on her own, "Era's Tour," discussing her work experiences and how one viral budget laundry hack, Tiktok, gained her millions of views and thousands of followers over night. Sarah talks about how she went from creating niche content to becoming a multi-faceted content creator, as well as her process of rebranding her podcast, Mutual Friends Podcast. From being coined the "least funny person" in her family to becoming "the only person who gets paid to be funny," Sarah walks us through her experience of breaking the influencer mold and creating content around the things she loves. 

 

Please be sure to rate, follow, review and of course, post to your highlight reel. Follow your host Natalie on Instagram @nataliebarbu and @therealreelpodcast. Follow Sarah @sarahebaus on Tiktok, Instagram and Youtube and her podcast, @mutual.friends.podcast on Instagram. 


Thank you to our sponsors for making this episode possible. Check out these deals just for you:


Honeylove - Get 20% OFF @honeylove by going to honeylove.com/REALREEL


Factor – Visit factormeals.com/therealreel50 to get 50% off!


Shopify - Sign up for a one-dollar-per-month trial period at Shopify.com/realreel 

 

Delavie Sciences - Use discount code "REALREEL" for 10% off your purchase!

 

Lume - Get 5% off your Starter Pack with promo code REALREEL at lumedeoderant.com/REALREEL

 

OUAI - Go to theouai.com and use code REALREEL for 15% off your entire purchase!

 

Quince – Go to quince.com/realreel and get free shipping and 365-day returns!

Learn more about your ad choices. Visit megaphone.fm/adchoices

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode