On with Kara Swisher Snap’s Evan Spiegel on AI, AR, and – yes – TikTok
4 snips
May 1, 2023 
Evan Spiegel, CEO of Snap Inc. and visionary behind augmented reality, dives into the challenges of their AI chatbot and the transformative potential of AR glasses. He discusses how a TikTok ban might actually benefit Snap, alongside the impact of Apple’s privacy changes on advertising. Spiegel also explores the creative promise of AI, its ethical dilemmas, and the need for responsible regulation in a rapidly evolving digital landscape. With insights into AR's influence on fashion and user engagement, it's a captivating discussion on the future of social media.
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TikTok Ban and Regulatory Framework
- A TikTok ban would benefit Snapchat in the short term.
- However, Spiegel emphasizes the need for a comprehensive regulatory framework instead of targeting individual companies.
Experiential AR
- Focus on experiential AR use cases that change the world around users.
- Avoid informational uses that smartphones already handle well.
Camera Glasses Lesson
- Snapchat's first camera glasses taught them that cameras alone aren't compelling enough.
- Consumers prefer the convenience and capabilities of their smartphones.