Off The Record - The DJ Podcast by Crossfader

Ep. 109 What it takes to build a brand as a DJ - ZOE LONDON

Aug 8, 2024

Zoe London, a seasoned DJ with a 14-year career and collaborations with brands like NFL and Red Bull, shares her insights into the DJ world. She delves into essential strategies for building a personal brand, emphasizing resilience and authenticity. Zoe highlights the unique challenges faced by female DJs and discusses mental health in the industry. She also reflects on the art of engaging audiences, whether in intimate venues or stadiums, and the thrilling transition from live performance to music production.

54:47

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Episode guests

Zoe London

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Episode notes

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Quick takeaways

Zoe London emphasizes the importance of leveraging social media for building a brand and attracting gig opportunities in today's DJ landscape.

She discusses the unique challenges faced by female DJs in a male-dominated industry and the mental health struggles associated with performance pressure.

Zoe shares her experiences of adapting her music style across various genres and performing for different crowd sizes, illustrating her versatility as a DJ.

Deep dives

Zoe London's Journey as a DJ

Zoe London began her DJing career 14 years ago by playing at a local pub in Camden, starting with a collection of CDs that she carried in a large wallet. Her initial motivation stemmed from observing friends who DJed, and she boldly asked if she could join in, leading to her first gig. At that time, she primarily played indie music, gradually developing her skills in mixing and understanding the technicalities of DJing over the years. This foundational experience helped her grow organically within the industry, enabling her to move on to more prestigious gigs at festivals and clubs.

Intro

2min

The DJ Journey: From Indie Roots to Brand Building

12min

The Unique Experience of Performing at Pikes Ibiza

2min

The Thrill of DJing at Major Stadiums

4min

Building a Brand in the DJ Industry

17min

Behind the DJ Booth

9min

The Evolving Role of DJs

8min

An in-depth discussion in which Zoe discusses her 14-year career as a DJ in detail. ⁠ ⁠ Zoe has performed at major festivals and has worked with brands such as NFL, F1, and Red Bull. ⁠ ⁠ She has also performed all over the world from London to Ibiza.⁠ ⁠ We talk about... ⁠ ⁠ 👉️ How to build a brand around being a DJ⁠ 👉️ Mental health challenges DJs face⁠ 👉️ Being a female in the DJ industry⁠ 👉️ The art of a warm-up set⁠ 👉️ Differences playing to crowds of 100 - 20'000 people⁠ Follow Zoe https://www.instagram.com/zoelondondj/ https://www.tiktok.com/@zoelondondj
🚨Website & DJ Courses🚨 For 20% Off, Use Code: OFFTHERECORD at https://wearecrossfader.co.uk

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