Ep. 109 What it takes to build a brand as a DJ - ZOE LONDON
Off The Record - The DJ Podcast by Crossfader
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Building a Brand in the DJ Industry
This chapter explores the evolution of brand building and networking within the DJ industry over the past 14 years, highlighting the impact of unconventional gigs and social media engagement. It addresses the challenges women and non-binary individuals face in the industry, emphasizing the need for representation and community support. The discussion also underscores the importance of resilience and authenticity in creating a personal brand, encouraging aspiring DJs to embrace experimentation and build genuine connections with their audiences.
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