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Freelance to Founder
[Q&A] Marketing Plan Help?
Jan 23, 2024
Learn from marketing experts on how to create a comprehensive marketing plan for your business. They discuss client retention, finding new clients, and implementing an autopilot system for lead generation. Discover the strategy of making an upfront offer to increase sales over time. Understand the phases of a marketing plan, including email marketing and long-form video. Learn about a simple and effective marketing plan that tracks leads, prospects, and revenue using Google Docs or Google Sheets.
22:05
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Quick takeaways
- Simplicity is key when it comes to creating a marketing plan, focusing on execution and tracking its effectiveness rather than extensive templates or university-style plans.
- An effective marketing plan should be structured around five phases, including establishing fundamental elements, fixing leaky buckets, creating an autopilot system, lead generation, and implementing evergreen systems, with phases one to three being crucial for success.
Deep dives
The Importance of Having a Simple Marketing Plan
Having a simple marketing plan is crucial for freelancers and business owners. It is recommended to steer clear of overly complicated marketing plans and focus on simplicity. Instead of extensive templates or university-style plans, a one or two-page plan can be sufficient. The key is to focus on executing the plan and tracking its effectiveness. It is important to understand that planning is not the main focus; execution is. By keeping the plan simple and flexible, it allows for adjustments and optimization based on what works.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode