Grow Your B2B SaaS S6E12 - How to Scale your SaaS Internationally: A Founder’s Guide to Going Global with Nicola Calabrese
May 6, 2025
Nicola Calabrese, founder of Undertow and host of the Multilingual Content Podcast, shares his expertise on international SaaS expansion. He underscores the pivotal role of localization, emphasizing that it's more than just translation. Nicola discusses common misconceptions and mistakes companies make when going global. He provides a step-by-step approach for successful expansion, including the importance of market research and cultural awareness. Highlights include crafting effective style guides and navigating challenges in maintaining brand consistency across diverse markets.
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Why Go International?
- SaaS companies often find their home market too small quickly, making international expansion essential.
- Competitors already entering other markets push companies to localize to remain competitive.
When To Start International?
- Nail your product-market fit before expanding internationally to avoid spreading resources thin.
- Monitor active foreign users as signals to prioritize language localization and market entry.
Misconceptions About Global Expansion
- The same go-to-market strategy rarely works across all countries due to cultural and market differences.
- AI-only translation leads to poor localization and can damage brand reputation in new markets.