Using Social Media as a Tool for Business

Social media should be seen as a tool to assist and grow a core business, rather than as a business itself. It's important to understand what you are selling, whether it's high-ticket or low-ticket, and develop a strategy accordingly. If you sell low-ticket, focus on volume and consider using ads to reach a wider audience. If you sell high-ticket, social media becomes an elaborate phone book, allowing you to connect with potential customers and build relationships. Take a personalized approach, reach out to people, and start conversations based on genuine interest and mutual benefit.