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While you may get tons of traffic for your e-commerce website, if your users don't find your content interesting, they might not stay on it for very long. And this is where the KPIs around sessions are critical. It will help you understand what's happening after the users land on your pages. It will also help you understand how long they stay on each page and how many pages they visit per session. The session KPIs are helpful when you might have a lot of traffic but not as many conversions. But how to optimize the content and journeys to improve your KPIs related to sessions?
In today's episode, we invited a panel of cross-functional experts for a live interview on LinkedIn who brings significant expertise to discuss session optimization strategies for e-commerce. We covered many grounds in this episode, including why the session matters and the pitfalls associated with reading session KPIs. Finally, we also discussed several stories where the session optimization strategies resulted in tangible results for the business and which platforms have higher accuracy for session data.
For more information on growth strategies for SMBs using ERP and digital transformation, visit our community at wbs.rocks or elevatiq.com. To ensure that you never miss an episode of the WBS podcast, subscribe on your favorite podcasting platform.
WBSRocks: Business Growth with Enterprise Software and Digital Transformation