Fintech One•On•One Alex Bradford, CEO of Rain, on why earned wage access is becoming a must-have
The earned wage access (EWA) space is maturing and now has some players that are getting real scale. In many industries, it has gone from a curiosity to a must-have for employers. As the space scales, there are bigger questions in play. How can we ensure that all salaried workers have access to this innovative product, so they don't need to provide an interest-free loan to their employers every pay period?
My guest today on the Fintech One-on-One podcast is Alex Bradford, the CEO and founder of Rain. Rain is part of the new breed of EWA providers that learned from the lessons of the early movers in the space when building their product. They now have over a million employees on their app and they see the real financial benefit that EWA is providing their users, particularly those living paycheck to paycheck.
In this podcast you will learn:
- Why Alex got so excited when he discovered the EWA space.
- Why he thought the timing was great to start his company in 2019.
- How their system works for both the employer and employee.
- The different types of users of Rain.
- How they know Rain is being beneficial for their users' financial health.
- How using Rain has changed their users' behavior.
- The impact that Rain has on employee retention.
- What they are doing with the large HR software companies.
- How Rain is engaging with state and federal regulators.
- What they have on their product roadmap.
- What it will take to make EWA ubiquitous.
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