Supra Insider

#77: How AI is eliminating the PM handoff tax | Adam Fishman (Product & Growth Advisor)

11 snips
Sep 29, 2025
In this discussion, Adam Fishman, a product and growth advisor and host of the Startup Dad podcast, delves into the world of AI adoption within product teams. He shares insights from industry leaders on the evolving role of product managers, highlighting the shift from traditional PMs to proactive 'product builders.' The conversation also tackles the balance between execution and strategic judgment, the challenge of low-quality AI outputs, and how organizations can empower their teams to leverage AI technology for innovation. Adam's predictions shape a fascinating view of the future of product management.
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INSIGHT

AI Adoption Is A Leadership Challenge

  • Reforge's AI Product Summit gathered ~100 senior product, engineering, and design leaders from OpenAI, Anthropic, Shopify, Zapier and more.
  • The event focused on AI adoption, culture change, hiring, and redefining product roles under AI.
ADVICE

Hire By Watching Candidates Use AI

  • Hire for demonstrated AI fluency with live prototyping interviews that show how candidates use tools.
  • Use rubrics to filter for people already operating at higher adoption levels.
INSIGHT

Adoption Requires Tools, Modeling, And Consequences

  • Zapier drove adoption to ~97% by funding popular tools, modeling usage from executives, and enforcing learning.
  • They plan to continue raising performance bars and may coach out low adopters.
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