From Prince Harry’s Invictus Games to the Winter Olympics | Vicky Gosling OBE, CEO of GB Snowsport

On this episode of Performance People, in partnership with JP Morgan Private Bank, Georgie speaks with Vicky Gosling OBE, CEO of GB Snowsport, whose career has been shaped by one extraordinary defining moment.

In 2013, Vicky was preparing to deploy to Afghanistan, leaving behind her young family for what she thought would be a demanding posting. Instead, a phone call redirected her life: she was being reassigned to lead on what would become the first-ever Invictus Games. Working alongside Prince Harry, Vicky helped build a global movement showcasing the power of adaptive sport and the resilience of wounded servicemen and women. That experience transformed her sense of purpose and has guided every leadership role since.

Vicky reflects on how her 20-year military career instilled mission-first clarity, resilience and an unshakeable commitment to the people she serves. Those principles now underpin her work at GB Snowsport, where she and her team have transformed a relatively underfunded programme into one capable of producing world champions and genuine medal contenders heading into the Winter Olympics in Milano Cortina in February. From Mia Brookes and Zoe Atkin to Charlotte Bankes and Dave Ryding, she outlines where the British hopes lie.

Candid, gripping and often hilarious, including the night she had to sleep in a budget hire car, Vicky’s story is ultimately about belief, courage and what’s possible when a team refuses to quit.

Content warning: This episode includes mention of suicide and the loss of military colleagues. If you or someone you know is struggling, you can contact the Samaritans for free, 24/7, on 116 123 or visit samaritans.org.

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The Performance People podcast talks to high-performers in the world of sport and beyond, to bring defining moments, hard-earned insights and expert advice to everyday performance. New episodes every Tuesday.

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The views and opinions expressed on Performance People are those of the guests and hosts, and do not necessarily represent the views of ainslie + ainslie, J.P. Morgan, or any affiliated organisations.

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