Is the Landing Page Dead? Prospect Engagement Best Practices

It's never been more important to make it easier for your customers to buy

This is because of "the Amazon effect" - customers are used to getting what they want on demand, with one click. Whether it's a taxi, a meal, a piece of furniture, etc.

These buying expectations are carrying over to B2B purchases as well

But businesses have not adapted yet. Customers are still often forced through a maze of funnels and forms before they can talk to a sales rep

So what can YOU do about this?

You need to make it easier for your prospects to have a conversation with you - whether that's through chat or on the phone

Because a sale doesn't happen without a conversation

And whoever gets closest to the customer wins (Netflix vs Blockbuster)

Reps need to get closer to prospects, and do that quicker - and organizations need to have the right tools in place to enable that, while avoiding the noise of non-sales related conversations