

Mark Cowan's Smart Automation System - How Put It Forward Powers Business Growth | EP72
9 snips Sep 2, 2025
Mark Cowan, Head of Product at Put It Forward, reveals how AI-driven decision automation is revolutionizing business operations. He discusses the nuances between automation and agentic AI, emphasizing their roles in enhancing decision-making and boosting performance. Mark shares compelling examples of AI applications across industries, from customer retention to risk management. He also touches on the future of work and the potential impact of AI on entry-level roles, urging businesses to approach AI integration with clear purpose and critical reasoning.
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Automation Is The Hidden Backbone
- Automation already multiplies effective workforce scale inside enterprises by orders of magnitude.
- AI advances are extending that existing automation to higher-level decisioning and scale.
Put It Forward's Long AI History
- Put It Forward has used AI inside its product for nearly eight years across different scenarios.
- The team later integrated public LLMs and chat interfaces on top of that existing infrastructure.
Short-Term LLMs vs Long-Term Institutional Memory
- Distinguish short-term memory LLM work from long-term institutional-memory models for reliable enterprise decisions.
- Modeling workflows as algorithms using institutional data yields repeatable, auditable outcomes.