Startups in Stilettos Gabriela Fiorentino Turns 2am Mom Guilt into a Thriving Eco Community
“I was like, I am racing the future while I'm polluting your future. Like I was so, like that just started ringing in my mind and it just became louder and louder until I was like, "I need to figure out how to do this.”
On this episode of Startups in Stilettos, hosts Carlyn Bushman and Ingrid Zapata Read sit down with Gabriela Fiorentino, founder of Nest Earth, a membership community helping parents create healthier, non-toxic homes without the overwhelm. Gabi shares her journey from sustainable architecture to motherhood, and how a late-night moment of eco-guilt sparked her mission to support families navigating eco-conscious living.
From tackling misinformation and greenwashing to making sustainable choices feel practical (and not doomsday), Gabi explains how she curates trustworthy resources, breaks down complex ideas, and gives parents actionable steps they can actually maintain.
What we talked about:
Late Night Eco-Guilt [3:12]
Transparency in Products [10:32]
Creating a System in Your Home [18:36]
Educating Your Children [22:43]
What YOU Can Do [28:17]
Connect with Gabriela Fiorentino:
NestEarth.com
Connect with Carlyn:
@carlynbushmanconsulting on Instagram
Carlyn Bushman on LinkedIn
Carlyn Bushman Consulting
Connect with Ingrid:
@itsingridsworld on Instagram
Ingrid Zapata-Read on Linkedin
Grow With Community
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Exclusive for Entreprenistas! Join Nest Earth's private community and book a free 1:1 consultation with Gabriela right here: https://nestearth.com/entreprenista
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