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The SDM Show
Episode 398: The Business 0f WordPress With Aaron Edwards
Feb 16, 2024
Aaron Edwards, an expert in the business of WordPress, discusses AI in WordPress, SASS products, transitioning into entrepreneurship, embracing new technologies in the industry, AI leadership issues, legal developments, AI content generation, image creation, and projects at Ugly Robot Dev and DocSpot CS BOT.AI.
34:27
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Quick takeaways
- AI in marketing can create personalized content to enhance engagement and conversion rates.
- AI automates A/B testing to optimize website elements for continuous improvement.
Deep dives
The Power of Personalized Marketing with AI
One of the exciting applications of AI in marketing is the ability to personalize messaging to each individual user, essentially creating a persona of one. By leveraging AI to generate customized emails, suggestions, and content based on user data, businesses can significantly improve engagement and conversion rates. Personalization not only enhances the customer experience but also allows businesses to target their messaging more effectively, delivering highly relevant and tailored content to each individual.
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Discover
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