Growth Masterminds: mobile growth podcast

Making SKAN work in the wild: multiple verticals & monetization models

Nov 20, 2023
Guest
Singular experts
Experts from Singular discuss how to make SKAN work for different verticals and monetization models in the mobile growth industry. Topics include optimizing conversion models, setting goals, partner optimization, managing SKAN modeling challenges, tweaking conversion model buckets, and analyzing user behavior and monetization models in various verticals.
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Episode notes
1
Introduction
00:00 • 3min
2
Setting Goals and Navigating Data Scarcity in iOS Measurement and Advertising
02:50 • 3min
3
Partner Optimization and Data Transfer in SKAN
05:58 • 2min
4
Managing SKAN Modeling Challenges and Ad Monetization
07:51 • 16min
5
Tweaking Conversion Model Buckets and Using P2 and P3 Post Facts
24:00 • 3min
6
Analyzing User Behavior and Monetization Models in Different Verticals
27:17 • 17min