Analyzing User Behavior and Monetization Models in Different Verticals

This chapter explores the challenges and indicators of user behavior and monetization in subscription apps, retail and e-commerce, FinTech, on-demand apps, and social networks. It discusses the importance of tracking revenue and engagement metrics, as well as the limitations of tracking tools like SKAdNetwork. The chapter also touches on the differences between hypercasual and mid-core gaming in terms of monetization and measurement.