Marketing School - Digital Marketing and Online Marketing Tips How to Run 10 Growth Experiments Per Quarter #2135
Jun 23, 2022
Discover how to run ten growth experiments every quarter! Learn effective strategies for team collaboration and experiment management. Neil and Eric dive into the marketing conclave framework and the ICE model—Impact, Confidence, and Ease. These tools help prioritize experiments for maximum effectiveness. Tune in for tips on fostering an experimental mindset and the importance of continuous growth!
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Experiment Design and Teams
- Form small, diverse teams (3 people) and run short experiments that can launch by mid-week.
- Avoid large, complex experiments that take too long to implement.
Weekly Growth Experiments
- Run weekly growth experiments with teams from different departments.
- Meet every Monday to brainstorm ideas and every Friday to discuss results.
Marketing Conclave
- Eric and Neil use the "marketing conclave" framework with their teams.
- This involves using the traction model (from "Traction: Get a Grip on Your Business") and weekly experiment reviews.