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Today's episode explores the unusual collaboration between Adidas and Bata India, discussing the unique selling proposition, potential benefits, and investor excitement. It also mentions Metro's revenue from distributing Crocs and other brands, as well as Bata's struggles and the possibility of partnering with Adidas.
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Quick takeaways
- Adidas can leverage Bata's extensive retail presence in India to expand its market share and compete against rivals like Puma.
- The collaboration with Adidas can help Bata India tap into the premium segment, increase average selling price, and explore new growth opportunities.
Deep dives
Adidas' Advantage in Collaborating with Bata
Adidas may gain several advantages from collaborating with Bata India. Bata's extensive reach in India, with over 2,100 stores across 700+ towns and cities, provides Adidas with a unique advantage over its rivals. By having dedicated sections or pop-up features in Bata stores, Adidas can expand its presence in India and compete against brands like Puma. Additionally, the collaboration may grant Adidas access to Bata's manufacturing facilities in Kolkata and other locations, potentially reducing Adidas' production costs and improving profit margins.
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Discover
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Listen to the best highlights from the podcasts you love and dive into the full episode