How Top Mortgage Advisors Stay Relevant When Markets Break with Ken Perry

Markets rise. Markets crash.
 The professionals who survive — and win — are the ones who build before the storm.

In this episode of The Way, Dino sits down with Ken Perry, founder of Knowledge Coop, longtime mortgage educator, speaker, and industry truth-teller, for a deep conversation about identity, confidence, systems, and leadership in volatile markets.

Ken shares hard-earned lessons from decades in lending — including why misplaced confidence destroys careers, how lack of knowledge erodes trust, and why most loan officers struggle not because of the market, but because of poor preparation and broken systems.

This episode goes far beyond tactics. It’s about becoming the kind of professional clients trust, teams follow, and markets can’t shake.

If you want to build a mortgage career that lasts through every cycle, this is a must-listen.

What You’ll Learn in This Episode

• Why confidence is earned through knowledge — not hype
• How misplaced attribution creates dangerous highs and devastating lows
• The difference between coaching and therapy (and why leaders need both)
• Why systems matter more than talent when scaling production
• How ADHD, strengths, and self-awareness can become unfair advantages
• Why “being busy” is not the same as being effective
• How to prepare your business before the next market shift
• Why education builds trust faster than marketing
• How loan officers lose deals to Google — and now AI
• What it really means to act like the CEO of your own mortgage business

Thanks for listening to "The Way With Dino Katsiametis"
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