The Best One Yet
🐑 "Ugly Beautiful" — Uggs' boots are back. Facebook turns 20. The Secret of Great Packaging.
Feb 5, 2024
18:35
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Quick takeaways
- Nostalgia-driven products, like Uggs, experience a resurgence in popularity after approximately 20 years.
- Meta's increased reliance on artificial intelligence tools resulted in record-breaking profits.
Deep dives
Uggs sales surge thanks to nostalgia
Uggs, the popular shoe brand, has experienced a surge in sales, driven by nostalgia. The brand, which was popular in the 1980s and 2000s, has made a comeback as consumers show a strong preference for nostalgia-driven products. Uggs' parent company, Decker Outdoor Corporation, reported a 15% increase in sales over the holidays. The company's stock also jumped by 15% as a result. Uggs' success can be attributed to the 20-year rule of nostalgia, where trends from past decades resurge in popularity after approximately 20 years.
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