🐑 "Ugly Beautiful" — Uggs' boots are back. Facebook turns 20. The Secret of Great Packaging.
The Best One Yet
The Power of Packaging in Consumer Purchase Decisions
This chapter explores the influence of packaging on consumer purchase decisions, citing a study that shows simpler packaging leads to higher prices as consumers associate it with cleaner and higher quality products. It also discusses an exception to this trend with eye-catching packaging for junk food.
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