🐑 "Ugly Beautiful" — Uggs' boots are back. Facebook turns 20. The Secret of Great Packaging.
The Best One Yet
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The Power of Packaging in Consumer Purchase Decisions
This chapter explores the influence of packaging on consumer purchase decisions, citing a study that shows simpler packaging leads to higher prices as consumers associate it with cleaner and higher quality products. It also discusses an exception to this trend with eye-catching packaging for junk food.
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