The Data Scientist Show - Daliana Liu Ads forecasting at Netflix and Spotify, how to build your personal moat - Jeff Li - The Data Scientist Show #069
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Sep 14, 2023 Jeff Li, a senior data scientist at Netflix and former data science manager at Spotify, discusses ads forecasting, career paths as a manager vs IC, and the culture differences at Spotify, Netflix, and Doordash. They also talk about the challenges of forecasting in finance and ads, detecting and accounting for seasonality and black swan events in advertising, transitioning from manager to senior data scientist, comparing company cultures, changes in tech stacks and data visualization tools, the future of forecasting, the importance of mentors in career growth, and the role of communication skills for data scientists.
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Communicate Forecast Trust
- Communicate forecasting accuracy in absolute or average error metrics for sales stakeholders.
- Beyond metrics, build trust by ensuring stakeholders understand and believe in the forecast's value.
Unique Ads and Forecasting Expertise
- Netflix sought Jeff Li for his rare dual expertise in ads and forecasting, which was uncommon in the industry.
- This unique skill set created a strong personal moat, making him highly valuable and difficult to replace.
Build a Personal Moat
- Finding intersections of high-value skill sets creates a strong personal moat in the job market.
- Combining forecasting and ads expertise made Jeff highly sought after and difficult to replace.