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16min chapter
Ads forecasting at Netflix and Spotify, how to build your personal moat - Jeff Li - The Data Scientist Show #069
The Data Scientist Show
Detecting and Accounting for Seasonality and Black Swan Events in Advertising Forecasting
They discuss how to detect and factor in seasonality and black swan events in advertising forecasting. They explain the methods of visually plotting the time series to detect seasonality and removing the trend to reveal the cyclical nature of seasonality. They also suggest adjusting the forecasting model to accommodate unforeseen black swan events.
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