Traction The Marketing Playbook for Multi Billion Dollar IPOs with Vidya Peters, Marqeta
On this episode of the Traction podcast, host Lloyed Lobo of Boast.AI welcomes Vidya Peters, chief marketing officer and interim chief product officer at Marqeta, a card issuing and payment processing company that broke many records with an IPO valuation of $16 billion.
Following her love of math and science, Vidya studied engineering as an undergraduate student. She says her career path was like skiing down moguls, you know where you are starting but you don’t know exactly where you’re going. In her case, she ended up in tech marketing.
When she joined Marqeta, it had $100 million in revenue, but the marketing team was a mere five people. There was no product marketing, and demand generation and PR functions were outsourced. This presented an opportunity for Vidya to build from the ground up.
She gives valuable insights on building a marketing plan, and the short, medium, and long-term strategies that need to be tackled to lead to a successful IPO. She also talks about the importance of PR and how to handle the relationship between the company and the PR firm.
Learn more at https://tractionconf.io
This episode is brought to you by:
Each year the U.S. and Canadian governments provide more than $20 billion in R&D tax credits and innovation incentives to fund businesses, but the application process is cumbersome, prone to costly audits, and receiving the money can take as long as 16 months. Boast automates this process enabling companies to get more money faster without the paperwork and audit risk. We don’t get paid until you do! Find out if you qualify today at https://Boast.AI.
Launch Academy is one of the top global tech hubs for international entrepreneurs and a designated organization for Canada's Startup Visa. Since 2012, Launch has worked with more than 6000 entrepreneurs from over 100 countries, of which 300 have grown their startups to Seed and Series A stage and raised over $2 Billion in funding. To learn more about Launch's programs or the Canadian Startup Visa visit https://LaunchAcademy.ca
Content Allies helps B2B companies build revenue-generating podcasts. We recommend them to any B2B company that is looking to launch or streamline their podcast production. Learn more at ContentAllies.com