The LinkedIn™ Branding Show

LinkedIn Groups Don't Have to Be Spammy: How to Start a Community-Focused One For Your Brand and Business

Aug 17, 2023

LinkedIn Groups get a bad rap as promotional and spammy, but it's possible to start a community-focused one for your brand and business. The hosts discuss the importance of cultivating a community on LinkedIn and highlight the upcoming changes related to groups on the platform. They explore the value and strategy of LinkedIn groups for women in business and emphasize the benefits of creating a separate group for communication and support. The speaker shares their experience with building and nurturing a small and intimate LinkedIn group, emphasizing the importance of creating a close-knit community. Additionally, they discuss the importance and benefits of establishing a community-focused LinkedIn group specifically for female entrepreneurs and business owners.

13:05

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Quick takeaways

Creating a community-focused LinkedIn group can foster meaningful connections and provide a safe space for learning and support.

Strategic setup and proactive management are essential for maintaining a spam-free and supportive environment in LinkedIn groups.

Deep dives

LinkedIn Groups vs LinkedIn Communities

In this podcast episode, the hosts discuss the difference between LinkedIn groups and LinkedIn communities. They emphasize the importance of creating a community rather than just a spam-filled group. By fostering a supportive and safe environment, these communities can provide a space for like-minded individuals to connect, ask questions, and learn. The hosts also debate the choice between setting up private or public groups and share their personal preferences. Overall, the episode highlights the value of LinkedIn groups in cultivating community and building brands.

Introduction

2min

Choosing Between Private or Public LinkedIn Groups

3min

The Value and Strategy of LinkedIn Groups

3min

Building and Nurturing a Small and Intimate LinkedIn Group

4min

Creating a Niche and Community-Focused LinkedIn Group for Female Business Owners

2min

N THIS EPISODE:

LinkedIn Groups get a bad rap as promotional and spammy. But the good news is you can have a group that's more community focused vs promotional. We share all the details on ours, best practices, and what to consider before starting one for your brand and business.

BUY YOUR COPY:

Our book: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth, is available on Amazon in Kindle, paperback, and hardcover editions: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://mybook.to/The_LinkedIn_Branding_Book⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ (plus bonus Brand Squared Workbook, 50-page actionable bonus with your book purchase.)

THE BACKSTORY:

Michelle B Griffin and Michelle J Raymond met on LinkedIn through the power of commenting in December 2020. Together they have supported each other with complimentary yet different strengths to rise up and stand out on LinkedIn with their personal branding and business branding businesses. Both quickly realized that the “Power of Two” as #MichelleSquared was a force for good that would propel success more than what was possible on their own.

Learn and sign up as a member at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠MichelleSquared.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Follow ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠The LinkedIn Branding Community Page⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ for exclusive news, updates, and announcements.

ABOUT US:

Michelle B. Griffin is an international personal branding strategist who has devoted her career to connecting people, growing communities, and building brands. As The Brand Therapist,℠ Michelle untangles your personal brand so you can (finally!) nail your messaging, confidently communicate your story, and unquestionably attract more attention to grow your business. She is a frequent speaker, guest contributor, and host of The Brand Therapist,℠ a top-ranked personal branding podcast by Feedspot.

LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/michellebgriffin/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://michellebgriffin.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Join Michelle's free LinkedIn Personal Branding Community, The #365 Creators:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ https://the365creators.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Michelle J. Raymond is a globally recognized LinkedIn Company Pages and Business Growth Strategist expert. Through her company Good Trading Co., she shares her 15+ years of sales and almost 10 years of B2B social selling on LinkedIn experience to help small business owners stand out and attract opportunities to grow their businesses.

LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/michelle-raymond-goodtradingco/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://goodtradingco.com.au/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Join Michelle's "Cheer Squad for Good" LinkedIn Group for women who own businesses. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/groups/14049931⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

TRANSCRIPT:⁠⁠⁠⁠⁠⁠⁠

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