He's made billions in revenue for brands... from the edit bay. Paul Morrell's journey started in a music studio and led to launching Fluxcap AI, a creative agency built for the age of AI. In this raw, high-energy conversation, Paul opens up about navigating divorce, burnout, and the brutal reality of creative work in a post-AI world. He breaks down the new rules of attention. How editors can survive by tying creative to ROI. And why the most powerful thing you can do is track every frame. A masterclass in hustle, data-driven storytelling, and building systems that scale creative excellence.
