🎮 The 2 product trends that rule Mobile Games in 2025 by Jakub Remiar

Oct 22, 2025

Jakub Remiar discusses the future of mobile games, highlighting the dominance of UA product funnels and templatization in major studios. He explains the intriguing cycle of fake ads leading to real games, showcasing successes like River Game's $7M/day earnings. The conversation dives into how established titles adapt, while newcomers implement unique onboarding strategies. With examples like Habby's action roguelite templates and the effective use of mini gameplay in puzzle games, this episode provides critical insights into trends shaping the industry.

Ask episode

AI Snips

Chapters

Books

Transcript

Episode notes

INSIGHT

Three‑Stage UA Funnel Dominates 2025

The dominant UA funnel in 2025 is: fake ad → fake game → real game that monetizes.
This three-stage flow widens the addressable market and drops CPI while hiding the true moneymaker.

ANECDOTE

River Game's Gates-To‑4X Example

River Game used gates-style onboarding that later sunsets into a 4X core and scaled to millions per day.
Jakub cites Last War and Last Z as portfolio examples that reuse onboarding to funnel players into 4X monetization.

INSIGHT

Idle Onboarding Smooths Transition To 4X

Idle cores are proving to be powerful onboarding mechanics that smoothly transition players into 4X.
Century Games and others pair idle starts with later 4X maps and alliance systems to capture revenue.

Get the Snipd Podcast app to discover more snips from this episode

Get the app