The Mo Show | Presented by KAFD cover image

The Mo Show | Presented by KAFD

“Reading is to Your Brain What Working Out is to Your Body” - Maha Abouelenein 129

Nov 28, 2024
Maha Abouelenein, a personal branding expert and bestselling author, shares her wisdom from over three decades in global communications. She discusses her '7 Rules of Self-Reliance', emphasizing the power of lifelong learning and resilience. Maha opens up about the challenges of navigating personal and professional landscapes, including her journey of loss and growth. Listeners will be intrigued by her insights on reputation management and the exciting transformation of the Saudi fashion industry.
01:16:13

Podcast summary created with Snipd AI

Quick takeaways

  • Maha emphasizes that writing a book involves not only creation but also navigating complex marketing and sales strategies post-publication.
  • The influence of parenting styles on personal growth is profound, as independence nurtured in childhood fosters resilience and problem-solving abilities later in life.

Deep dives

The Journey of Writing a First Book

The process of writing a first book is often misunderstood, with the common misconception that writing is the hardest aspect while marketing is relatively easy. In reality, authors are responsible for handling numerous tasks after a book's publication, including corporate sales, marketing campaigns, and speaking events. Through this journey, the author discovered their own stamina and work ethic, realizing that personal effort is crucial to success. This self-discovery emphasizes the importance of doing extensive research and learning from others in order to effectively navigate the publishing process.

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