Greg Writer, Founder and CEO of Launch Cart, talks about how to scale an eCommerce business. Influencers and celebrity endorsements can be powerful tools for driving traffic and increasing brand trust, ultimately contributing to business growth. However, before deciding to invest in any of the two options, several factors need to be taken into consideration. Today, Greg discusses making sense of celebrities, influencers, and brands. Show Notes

Connect With: 

• Greg Writer: Website // LinkedIn
• The MarTech Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.