The Jason Swenk Journey to 8 Figures, Agency Coaching, Top 1% Podcasting and Acquiring Agencies

Jason Swenk built and sold an 8-figure agency and moved on to coaching agency owners on how to scale to 7-8+ Figures with life balance in mind. 10 Years ago he started the Smart Agency Masterclass podcast, which is now ranked at the top 1% of marketing podcasts, helping his business reach and help over 20,000 agency owners. 3 years ago his newest venture started buying agencies and now they’ve grown to over $30 million in revenue.

As an agency grows, so does your ability to close more lucrative deals. When Jason started, he was selling websites for $500 with no real science behind the pricing. Over the years he went upmarket and secured website deals as large as $1,000,000 for a website for LegalZoom - a single contract value that many agencies don’t even dream of.

There’s a good reason why most people don’t actually want to run an agency - the insane amount of stress. In the early days, your job as an agency owner is to do literally everything, which makes running your agency into an insufferable job that you hate 80% of the time. When Jason was going through that phase, he was very very close to quitting. He took a job interview with NASCAR, during which they asked him a simple question - what is it that you truly enjoy doing? This led him to rethink the way he approached his agency's structure and build out a model that works for him, unlocking a business model that could scale to 8 figures.

Scaling past the 7 figure mark requires a huge shift in your organizational structure. Jason  looked at two things - who do I need to hire and who do I need to become. Transitioning from the Founder role to the CEO role is a journey that ultimately unlocks scale, but it also is incredibly difficult to let go from controlling every task and deliverable. It’s even normal to feel a bit depressed when you realize that your team is steering the boat by themselves, and your input is no longer needed on every single decision. Once the adjustment period passes though, your life turns around and you’ll finally feel like an agency owner, not an overworked agency employee.

Tune into the full episode to learn the Jason Swenk journey!

HIGHLIGHTS: 

01:21 Jason’s journey from exit to coaching
02:48 Selling a million dollar webpage
06:31 Stop hating your own agency
09:48 How to scale past 7 figures
16:50 Making that first big hire
21:34 The 8 systems to agency growth

Connect with Jason - https://www.linkedin.com/in/jasonswenk/

Connect with Mikael - www.linkedin.com/in/mikaeldia/
Check out Jason's resources & coaching - https://www.agencymastery360.com/