How Dave Gerhardt Built a B2B Audience of 200,000+

We speak with Dave Gerhardt, founder of Exit Five, who reveals how to build a standout B2B marketing community. He breaks down the impact of AI on SEO and content, his no-nonsense approach to LinkedIn content, podcasting as a content strategy, and why Exit Five moved from Facebook to Circle. It’s a sharp look at staying agile and authentic in modern marketing.

Show Notes:

0:00 Introduction to Dave Gerhardt and Marketing Insights

2:35 The Role of SEO in Modern Marketing

5:10 Content Creation and Personal Workflow

11:14 Building a Community Around Marketing

24:28 Authenticity in LinkedIn Posting

29:00 Podcasting as a Content Strategy

38:43 Building a Paid Community Experience

43:05 The Impact of AI on SEO and Content

47:11 Evolving SEO Roles and Future Strategies

Show Links:

• Dave Gerhardt 
• Exit Five community
• Knowatoa AI rank monitoring
• Subscribe today for weekly tips
• Follow Ross on X
• Email Ross: ross@siegemedia.com

#seo | #contentmarketing

Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: ross@siegemedia.com #seo | #contentmarketing