How do you define strategy? How does your team define strategy? According to Rich Horwath, there are 91 definitions of strategy. No wonder we get confused during strategic planning. Rich joins Kevin to discuss some of the mistakes and misconceptions about strategy, such as confusing numbers with strategy and doing the same things over and over. He introduces the GOST framework, which helps connect strategy and goals by answering the what and how questions. He also discusses the four components of the strategic fitness system: strategy, leadership, organization, and communication, and shares two key habits for strategic success: committing time to think and regularly reallocating resources.

Meet Rich

• Name: Rich Horwath
• His Story: Rich Horwath is the author of Strategic: The Skill to Set Direction, Create Advantage, and Achieve Executive Excellence. He is also the founder and CEO of the Strategic Thinking Institute, where he is a strategy facilitator, advisor, and coach to executive leadership teams. He is the New York Times and Wall Street Journal bestselling author of eight books on strategic thinking and rated the number one keynote speaker on strategy at national events, including the Society for Human Resource Management Strategy Conference. Rich has helped more than a quarter million people develop their strategic thinking and planning capabilities over the past 20 years in pursuit of his vision to teach the world to be strategic.
• www.StrategySkills.com
• www.Strategic-Book.com
• https://www.linkedin.com/in/richhorwath/
• https://www.youtube.com/@RichHorwath

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Book Recommendations

• Strategic: The Skill to Set Direction, Create Advantage, and Achieve Executive Excellence by Rich Horwath 
• The Art of Learning: An Inner Journey to Optimal Performance by Josh Waitzkin 

Related Episodes

• Strategic Thinking for Leaders with Rich Horwath
• How to Achieve Breakthrough Execution and Accelerate Growth with Patrick Thean
• Creating a Decision Sprint with Atif Rafiq

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