Money Lab The Future of Online Education Businesses
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Jun 4, 2025 The speaker reflects on their business performance and the challenges of maintaining website traffic while keeping email subscriptions steady. They delve into the complexities of promoting products through short-form content, especially as viewers hesitate to leave their favorite platforms. The discussion expands to how generative AI is revolutionizing online education, emphasizing community-focused learning and the need for innovative strategies to engage audiences across various platforms. Insights and questions posed aim to refine content approaches for the future.
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Traffic Down, Subscribers Hold Up
- Matt Giovanisci lost 70% of website traffic year over year between April 2024 and April 2025.
- Despite traffic loss, email subscriber drop was only about 30% due to growth in YouTube views.
Subtle Product Mentions in Shorts
- Avoid promoting products overtly in short-form content as it kills reach and conversions.
- Use subtle mentions and visuals of products to maintain engagement without harming growth.
Generative Engine Optimization (GEO)
- AI is democratizing search by integrating it into various apps beyond Google.
- Flooding the web with helpful content (GEO) can boost brand authority in AI-driven search results.