The Duct Tape Marketing Podcast
How to Translate Your Passion Into Your Purpose with Liz Elting
Oct 2, 2024
In a captivating discussion, Liz Elting, the co-founder and CEO of TransPerfect, shares her inspiring journey from launching a billion-dollar language solutions empire to her philanthropic efforts empowering women and underserved communities. She emphasizes the importance of setting actionable goals and embracing innovation in entrepreneurship. Liz also redefines risk, highlighting how entrepreneurship can lead to personal control instead of recklessness, all while navigating the challenges of technology in business. Dream big and take action!
23:29
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Quick takeaways
- Liz Elting's success with TransPerfect illustrates how a passion for language and systematic goal-setting can drive significant entrepreneurial achievement.
- Her focus on creating a supportive work environment and addressing employee retention highlights the vital role of effective people management in business growth.
Deep dives
The Journey of Starting TransPerfect
The inspiration to start TransPerfect came from a deep love for language and a desire to improve the translation industry. After graduating and witnessing inefficiencies within her first job at a translation company, Liz Elting recognized a significant gap between client needs and the services available. Her determination was fueled by the perception that she could build a more substantial and efficient company in a market dominated by small operations. Ultimately, her vision revolved around creating a leading global language solutions provider, leveraging her experiences and insights gained during her early career.
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