In today’s podcast, I talk about my focus on the Gen Z market, which is values-focused and seeks to connect with brands that align with their ideals. I provide three key strategies for SaaS founders to reach the Gen Z market: standing for something and promoting company values, leveraging storytelling and authenticity in customer communications, and creating a memorable product experience through customer empathy and feedback. I emphasize the importance of Gen Z's role in shaping the future of tech and offer advice to founders on how to connect with this influential demographic.
00:00 Welcome to Seed To Harvest: Paige Doherty 00:19 building an identity 03:02 my 3 most important recommendations for businesses 03:43 vital criteria that I look for when evaluating startups 05:17 who has a strong nose for product?
