The Power of Storytelling with Park Howell | The Good Leadership Podcast #9

Park Howell is known as The World’s Most Industrious Storyteller helping leaders of purpose-driven brands grow. His 35 years in brand creation includes 20 years running his own ad agency. He is also the founder of the Business of Story, a proven platform based on his 10-step Story Cycle System™ to clarify your story, amplify your impact and simplify your life.  

He hosts a popular weekly Business of Story podcast which ranked among the top 10 percent of the most downloaded podcasts in the world. His book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand, helps readers clarify their brand story and teaches how to tell it through three proven narrative frameworks to captivate audiences and convert customers   

Learn more about IMS and future sessions with thought leaders like Park Howell: https://ims-online.com/

Timestamps:

0:00 Introduction

1:41 Background and Family

3:56 Storytelling

6:40 Developing storytelling ability

9:11 Steps of storytelling

11:25 Storytelling is everywhere

12:30 Identifying the problem

16:18 Story Cycle System

20:08 Hero’s Journey

23:13 ABT (And, But, Therefore) and the storytelling process

26:40 Principles in storytelling

29:30 Storytelling process in sales

31:52 Key takeaway

34:21 Conclusion