The PR Week The PR Week: 8.31.2023 - Paul Anastasiadis, M&C Saatchi Sport & Entertainment
Aug 31, 2023
Paul Anastasiadis, M&C Saatchi Sport & Entertainment's North America president, discusses sports marketing, US Open sponsorship campaign, pay disparity in women's soccer, controversy surrounding Spanish Football Federation president, and the impact of AI on agencies and media.
Chapters
Transcript
Episode notes
1 2 3 4 5 6
Introduction
00:00 • 2min
The Role of a Sports and Entertainment Agency
02:02 • 17min
US Open Sponsorship Campaign and Brand Presence in Sports
18:40 • 3min
Controversy Surrounding Spanish Football Federation President and Impact on Brands
21:28 • 16min
Exploring the Impact of AI on Agencies and Creative Roles
37:15 • 2min
Exploring the Impact of AI on Media and Creative Work
39:32 • 4min