The PR Week: 8.31.2023 - Paul Anastasiadis, M&C Saatchi Sport & Entertainment
The PR Week
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Exploring the Impact of AI on Media and Creative Work
This chapter explores the potential impact of AI on media companies and emphasizes the importance of maintaining a human touch in journalism. It also discusses how AI can be used to enhance creative work and improve efficiency in agencies, while highlighting the need for privacy protection and upcoming events in the PR industry.
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