Any story you find can serve your cause -- if you know how to mold it and change it appropriately to tell it your way, for your specific goals. Today, the four things we can change in any story we find to tell it better.

"Better" doesn’t mean more epic or popular. It means more purposeful, more customized to your specific situation and needs — your audience, your goals, your desire to express yourself a certain way, to connect deeper with the world and others around you, and get your creative fingerprints all over the work. “Better” here means “more yours.”

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PUSH YOURSELF CREATIVELY:

1. Get a new story/framework from Jay every other week for making things that matter more to you and others: jayacunzo.com/newsletter

2. Join the Creator Kitchen, a membership program helping you push yourself creatively.

Go inside the making of Unthinkable and all Jay's projects, immerse yourself in the work of inspiring creators, get personalized feedback from Jay and others, and join live sessions to do better work, more consistently and confidently.

creatorkitchen.com

(Use code UNTHINKABLE for $100 off membership.)

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INSIDE THE EPISODE:

Derek DelGaudio's version of the blind men and the elephant story on YouTube
DelGaudio's full special, In and Of Itself, on Hulu

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PRODUCTION CREDITS:

- Creator, host, writer, editor, sound design: Jay Acunzo

- Producer and researcher: Ilana Nevins

SPS-197: Extreme Productivity: How to Write 20-Plus Books a Year - with Amanda Lee