Susan McPherson shares her surefire method for building better connections. 

— YOU’LL LEARN — 

1) The winning strategy to building connections 

2) Better alternatives to small talk 

3) How to maintain connections efficiently 

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— ABOUT SUSAN — 

Susan McPherson is a serial connector, seasoned communicator and founder and CEO of McPherson Strategies, a communications consultancy focused on the intersection of brands and social impact. She is the author of The Lost Art of Connecting: The Gather, Ask, Do Method for Building Meaningful Relationships. Susan has 25+ years of experience in marketing, public relations, and sustainability communications, speaking regularly at industry conferences, and contributing to the Harvard Business Review, Fast Company, and Forbes. 

She has appeared on NPR, CNN, USA Today, The New Yorker, New York Magazine and the Los Angeles Times. Susan is a Vital Voices global corporate ambassador and has received numerous accolades for her voice on social media platforms from Fortune Magazine, Fast Company and Elle Magazine. She resides in Brooklyn. 

• Book: The Lost Art of Connecting: The Gather, Ask, Do Method for Building Meaningful Business Relationships 

• Email: susan@mcpstrategies.com 

• Website: McPherson Strategies 

— RESOURCES MENTIONED IN THE SHOW — 

• Book: Caste (Oprah's Book Club): The Origins of Our Discontents by Isabel Wilkerson 

— THANK YOU SPONSORS! — 

• TheZebra. Quickly save on home and auto insurance at TheZebra.com/awesome 

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