Dropping Bombs Alex and Leila Hormozi. How to Have the Ultimate Plan for Your Business . Episode 487 with The Real Brad Lea (TRBL)
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Jun 27, 2022 Alex and Leila Hormozi, entrepreneurs and founders of https://www.Acquisition.com, share their inspiring business journey from starting their own companies to now running a successful fund. Topics discussed include their meeting story, the challenges of entrepreneurship, marketing strategies, consulting, social media, and recognizing value. They also touch on Jeff Bezos, greed, and the importance of social skills in business.
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Recruit Leadership Before Scaling
- Do recruit and hire the right leadership early; Hormozis handle most recruiting for portfolio firms themselves.
- Fix recruiting first because leadership gaps are often the main bottleneck to scaling.
Meeting On Bumble Sparked A Business Partnership
- Alex and Leila met on Bumble and bonded over business on their first date.
- They started working together immediately, combining Alex's marketing with Leila's sales experience to launch Gym Launch.
Blowing Up Gyms In 30 Days
- Gym Launch initially flew into gyms and ran free challenges to flood signups and sales.
- They often quadrupled membership counts in 30 days, which created operational strain for some gym owners.