Who does your business serve? Does it serve you or the market?
In the fitness space, it is likely to see an independent gym operator running a business that serves their personal interests or is heavily influenced by their personality which ultimately has a negative impact.
Ideally, your business should serve the market and their needs despite your own personal opinions, likes, or biases. Opening a business that serves your passions is not sustainable in the long run.
As a fitness entrepreneur, your role is to look for a gap in the market, define it and then build a business that services that gap.
And this is the biggest difference between an independent operator and franchisees. A fitness franchise already serves a defined gap in the market. It doesn't give any room for personal biases to manifest in the business.
Tune in to learn how to avoid your personality and biases affecting your business and why an Alloy Personal Training Franchise can help you serve a defined market!
Key Takeaways
- The difference between a franchisee and an independent operator (02:28)
- Who does your business serve and why (03:58)
- Opening a business that serves you is not sustainable (05:07)
- Building a business that serves a gap in the market (06:32)
- How to avoid your biases manifesting in your business (09:52)
- Keep the main thing the main thing (11:51)
Additional Resources:
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