132: 5 Grams of Mushrooms Solves $100M Problem; BioTRUST Founder & Onnit Investor (Joe Rogan's Gym) Josh Bezoni

Today, I’m sitting down with Josh Bezoni, an entrepreneur, investor, and the founder of BioTRUST Nutrition, a premium food and supplement brand that has sold nearly $1 billion in products since its founding in 2012. 

As a first-time entrepreneur in his 20s, Josh made $48,000 on the day he launched his first supplement company. He grew the company to $30 million in revenue, only to have it come crashing down and leaving Josh in financial ruin at age 37. Not to be deterred, he soon launched BioTRUST, selling $4 million in its first week and hitting $100 million in sales in its first year, before eventually completing a 9-figure exit. 

Josh is also an angel investor and philanthropist, and is an early investor in brands like Onnit, Magic Spoon, and Outstanding Foods. He has donated millions to Make-A-Wish®, Pencils of Promise®, and Matt Damon’s Water.org™ charity.

Today, you’ll hear about Josh’s surprising perspective on the realities of a 9-figure exit. You’ll also hear about how Josh grew BioTRUST without taking any outside funding, how he navigated getting sued by Oprah Winfrey, and how to unwind a workaholic mentality to take better care of yourself, your mental health, and your future.

Key Takeaways with Josh Bezoni

• Making $48,000 in one day at 24
• Should you hop between marketing platforms?
• Getting sued by Oprah
• Why revenue numbers might be a mirage
• Doing $4M in the first week of a launch
• Is it possible to grow too fast?
• Prepping a company for exit
• The unexpected reality of a 9-figure exit 
• The power in addressing your traumas
• What Josh would do differently as an entrepreneur
• Advice for a 25-year-old entrepreneur

Get the full show notes here: https://beyondamillion.com/132

Subscribe to the Podcast

We hope you enjoy this episode and that you find some golden nuggets within this interview. Trust us, it's there!

If you want episodes delivered straight to your inbox, consider subscribing to the show and we'll email you each time a new episode is released!

Thanks for tuning it & keep being awesome.

BAM! 💥