The Truth About Building a Sales Team: A Behind the Scenes Look

Ever wondered what it really takes to build a high-performing sales team from scratch?

In this raw and real episode, I’m taking you behind the scenes of our newest offer — Consistent 10K — and exactly how we’re building the sales department at Jasmine Star Brands from the ground up.

You’ll hear:

• Why we launched a new high-touch, high-accountability program
• How we defined the perfect-fit client before selling
• Why I rebranded "sales calls" as Clarity Calls
• The $20K investment we made into sales coaching — and what it taught us
• The scary (but necessary) decision to do the first sales calls myself before handing them off

If you’re building a sales team, scaling a high-ticket offer, or just love a juicy behind-the-scenes look at growing a 7-figure brand... this episode is for you.

Let’s talk real results, ROI, and the sweaty-palmed moments no one sees. 🙌

Click play to hear all of this and:

[00:01] Why I’m building a sales department now, after years of one-to-many sales.

[00:45] The truth behind launching our new offer, Consistent 10K, and how it's different.

[02:10] The four qualities we looked for in ideal clients: hungry, ready, determined, and responsible.

[03:20] Why we called them “Clarity Calls” (not sales calls) and how that shifted everything.

[04:05] The moment I realized I needed help — and who we hired to teach us how to sell at scale.

[05:30] The $20K investment into a 90-day coaching program — here’s what happened next.

[07:00] Real-time reflections: what I recorded right after our first onboarding call.

[08:45] Why Katie and I are doing all the calls first before handing them to our team (and how that builds trust).

>>Join the waitlist for the Consistent $10k here<<

For full show notes, visit jasminestar.com/podcast/episode577