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The Weekly Build
45: Marketing As A Marathon
Aug 22, 2023
Self-published author Jesse and marketing strategist Marie discuss long-term marketing strategies, the importance of reviews for credibility and sales, sustainable marketing approaches for books, community involvement in content creation, innovative digital product marketing tactics, and podcast editing for book and app development progress.
29:01
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Quick takeaways
- Setting up pre-order bonuses engages readers and boosts pre-orders.
- Continued marketing for a year post-launch ensures sustained book sales and visibility.
Deep dives
Importance of Pre-Order Bonuses and Launch Teams
Setting up pre-order bonuses for a book is crucial to engage readers. By offering bonus materials, readers are incentivized to pre-order. Additionally, establishing a launch team is essential to gather initial reviews. Positive reviews on platforms like Amazon significantly impact the book's success and credibility. Engaging a launch team early ensures a strong start for the book.
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