
45: Marketing As A Marathon
ADHD Founders
Sustainable Marketing Strategies for Book Promotion
This chapter explores the long-term approach to marketing a book, drawing parallels to marketing SaaS or digital products. It emphasizes the importance of consistent marketing efforts over an extended period, focusing on finding the right audience and leveraging various formats to enhance promotional opportunities. The conversation delves into multiple launch strategies, building a cohesive brand identity, and exploring different content expansions to engage a wider audience.
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